The Venice Biennale produces more than 100.000 tons of CO2 line 5000 cars used for 10 years.
The First Venice Biennale Pavilion taking place in the viewer’s own home.
Today a museum ins NOT a PLACE but ability to train new eyes
The official graphics and content of the new Venice Biennale 2026 are turned upside down and converge in the first pavilion of the Venice Biennale, located directly in the viewer’s home.
Luca Rossi’s pavilion is the result of a series of gestures and instructions that anyone can apply in their own private space. In this way, it will be possible to identify 15 Hidden Works and 30 modern and contemporary artists in your home. A Hidden Works by Luca Rossi has been included in the new exhibition at Massimo Bottura’s Osteria Francescana, alongside artists such as Maurizio Cattelan, Gino De Dominicis, Michelangelo Pistoletto, Sandro Chia, Elmgreen and Dragset, and Mario Schifano.
The museum is NO longer a place but lies in our ability to train new eyes.
To access Luca Rossi’s Pavilion, simply purchase a PDF TICKET with a critical text and instructions for creating the pavilion in your own home.
Without leaving home, you can find a moment of slowdown, reflection and decompression from the chaotic and frenetic “funfair” of the Venice Biennale. Enjoy!
Experience Art Like Never Before
IN HOME PAVILION 2026, already realised during the 2024 Biennale, is the first pavilion in the history of the Venice Biennale to exist directly in the viewer’s home.
Today, the museum is no longer a physical place, but a capacity: that of training new eyes. If this is the case, then it can exist anywhere. Even – and above all – within our own homes. It is in the domestic sphere that the museum finds its most radical and necessary form.
At a time when state policies seem limited to strategies of balance and survival, the true space for transformation shifts to the private sphere. It is there that real, intimate and profound change can take root.
This project captures – and in part anticipates – a present marked by instability, energy crisis and ecological urgency. According to some estimates, the Venice Biennale produces around 100,000 tonnes of CO₂ per edition: the equivalent of 5,000 cars used for 10 years. It is not enough to exclude certain countries: it is the very model of major international exhibitions that needs to be rethought.
HOME PAVILION proposes a concrete and immediate alternative: an existing pavilion, invisible only because we do not look far enough. Access is via a PDF ticket that suggests actions, gestures and activations within the domestic space
Through this experience, visitors encounter 15 Hidden Works by Luca Rossi and a selection of 30 of the most significant modern and contemporary artists, presented in a widespread, personal and sustainable format.
To be reborn today does not mean to prolong life, but to expand it. Contemporary art may be one of the few tools capable of broadening our experience of the world—without having to go through the urgency of the problem or the error.
A Hidden Works by Luca Rossi has been included in the new exhibition at Massimo Bottura’s Osteria Francescana, alongside artists such as Maurizio Cattelan, Gino De Dominicis, Michelangelo Pistoletto, Sandro Chia, Elmgreen and Dragset, and Mario Schifano.
Hidden Work (Jeff Koons + Joseph Beuys + Michael E. Smith), two works, Luca Rossi 2025.
(Massimo Bottura – Osteria Francescana)