“BIENNALE? Dangerous.

STAY AT HOME. Train New Eyes

Luca Rossi


> HOME PAVILION – curated by Luca Rossi –

26 of the best modern and contemporary artists are already in your home, but you are not seeing them:


Everything that is ‘official’ and climbs onto the pedestal of representation has its legs cut off at the start. We live in a dense and ‘super-communicated’ reality that expresses a complexity that is always ahead of any artwork.

>>> From this page you can access a video tutorial that will demonstrate how 26 great artists are already in your home but you are not seeing them

Today, the only political space left is our “PRIVATE DIMENSION”. A choice in this dimension, in ‘our home’, is worth 10-20 times that of a Head of State.

> BUY on this page access to a VIDEO TUTORIAL that will show you how to “live” HOME Pavilion in YOUR HOME. Each of the 26 great artists you meet in the house holds value for your life

> Together with the password and the link to access the video tutorial, you will also download on this page 3 critical texts by Laura Pellegatta, Giacinto Di Pietrantonio and Luca Rossi

The ticket to watch the video tutorial (password protected) and to access your pavilion costs €5.

MORE INFO: info@documenta.live



Laura Pellegatta + Giacinto Di Pietrantonio + Luca Rossi

Luca Rossi is the most interesting personality in Italy

Fabio Cavallucci

Art Curator , Former Director of the CCA Ujazdowski Castle in Warsaw and the Luigi Pecci Contemporary Art Centre

Since reading Luca Rossi’s blog I no longer deal with the practice but only with the theory of art

Angela Vettese

Art Critic

Luca Rossi is the new “Vanessa Beecroft”

Giacinto Di Pietrantonio

Art Curator , Former Director of the GaMeC Museum in Bergamo


In the Italian contemporary art scene there is a figure of considerable interest. Luca Rossi–artist/ collective, critic, curator, and blogger–is a controversial personality who works in anonymity, as some kind of Anonymous of the Art System. In Luca Rossi’s philosophy, the ego no longer exists because anyone can be Luca Rossi, at the same time that the “critical process”, the virtual space of the Internet, and the real context no longer have boundaries and blend into one. 

“Luca Rossi” was born in 2009 from the severe critical context that he himself triggered. “Evolved Ikea”, “Young Indiana Jones Syndrome”, “Smart-relativism”, “Grandparents and Parents Foundation”, are just some of the keywords around which Luca Rossi has been developing a daily critical work. Critical concepts that affect an entire generation of artists forced to confront a century as dense as the twentieth century. This critical work has allowed him to anticipate a fusion and confusion of roles that we can now see very well in a role that we could define as “spectauthor”. Luca Rossi’s unconventional projects arise from a manipulation of information that is treated exactly as if it were clay to be moulded, long before the concept of “fake news” became so important in the public debate. The nature of his works experiences a fibrillation between imagination, conventional object, direct experience and mediated experience.

 Today individuals experience a sort of “non-experience” in the sense that they spend most of their time surfing the “network”, producing a “new memory-without memory” or a “passive and a-critical assimilation” into the system. Luca Rossi knows this well. He constantly reminds us of the history of art and ideas, of our past, of what it means to be critical and active, struggling to preserve one’s own authenticity and originality in the great McDonald that is our contemporary world.

Many curators and artists, both in Italy and Europe, have been following Luca’s work with great excitement. By now Luca is considered the only critical voice that “stands out” in the current Italian landscape.

It is worrisome that Luca’s work has yet to be recognized by institutions and organizations, despite receiving the acknowledgement of the public and many curators and artists. This says a lot about what the value that the Italian system places on the “real artist”. The Italian contemporary landscape has been dragging itself down for more than 10 years, producing artists who “copy and paste”, endless repetitions of projects signed by the same names, and decreeing the end of contemporary art.

LUCA ROSSI 2009 > 2023

Luca Rossi has been called the most interesting artistic personality in Italy by Fabio Cavallucci. Since 2009, ‘Luca Rossi’, an open collective, blogger, critical curator, artist and controversial figure in the art system, has been trying to stimulate more critical discussion on a daily basis in the field of contemporary art as a subject that could play a fundamental role in our present. From his own critical reflections, widely disseminated through magazines such as Flash Art, Exibart, Artribune and with 770,000 people reached on social media in the last 12 months alone, an unconventional artistic project has descended, dissemination and training projects with the creation in 2016 of the “Luca Rossi Art Academy” (www.documenta.live). In 2014, Giacinto Di Pietrantonio interviewed in Artribune, referred to Luca Rossi as the future promise of contemporary art, comparing him to what ‘Vanessa Beecroft’ might have been in the 1990s. Despite the fact that some ‘critical nodes’ are extremely well-known in the art system (‘Ikea Evoluta’, ‘Young Indiana Jones Syndrome’ and ‘Grandparents Parents Foundation’, etc.), Luca Rossi still experiences ostracism in a system that still cannot accept some increasingly necessary and urgent reflections. In 2014, the famous art critic Angela Vettese declared that since reading Luca Rossi’s texts, she has decided to no longer dedicate herself to the practice of art but only to theory.

Selected official and unofficial art projects:

Mart, Rovereto (2009); Whitney Biennial, New York (2010); Biennale di Venezia (2013, 2015, 2019, 2022); Abbazia di Sénanque (2013); Gamec di Bergamo (2014); Boros Collection, Berlino (2015); Serpentine Gallery, Londra (2015); Fondazione Prada, Milano (2016); Hotel Helvetia, Porretta Terme (2016); Quirinale, Roma (2017); SMACH 2017, Val Badia (2017); New Museum, New York, (2017, 2021); Tate Modern, Londra (2017, 2021); National Gallery of Scotland (2018); Centrale Fies/ Manifesta 12, 7800 Project (2018); Fondazione Sandretto Re Rebaudengo, #OccupySandretto (2018); ICA Milano (2019); Gagosian Gallery Rome (2019); Venezuelan Pavilion (2019); Prada Foundation Venice (2019); My Arbor My Art, MyArbor (2019); Palazzo Strozzi (2021,2022); Hangar Bicocca (2021); Bourse de Commerce (2021); Pompidou Museum (2022); MoMA Museum (2022); Documenta 15 (2022); Lisson Gallery (2022), BienNolo (Milano 2023); Bourse de Commerce (Paris, 2013); Galleria SIX (Milan, 2023); Campanini Contemporary (Berlin, 2024); Padilione Itaglia, Magazzeno Art Gallery (Bologna, 2024). 

Artworks by Luca Rossi are within these art collections: Pietro and Luciano Lomonaco, Antonio Dalle Nogare, Marcello Forin, Giorgio Fasol, Marco Rosa and Mauro De Iorio.