Hidden Work at Osteria Francescana
ART BASEL IS ALREADY INSIDE YOUR HOME. THE FIRST ART BASEL BOOTH INSIDE YOUR HOME
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“The Problem Is That You Are Not Seeing It” /// LUCA ROSSI 
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Purchase a ticket.
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Receive instructions.
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Activate the work.
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Experience it.
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Photograph it.
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Collect it.
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Without flights. Without queues. Without VIP passes. Without booths.
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Because the future of contemporary art is not another fair.
It’s a new way of seeing.
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To discover something alive at he fair, we must first leave the fair >>>> ENTER THE BOOTH 
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WHY A TICKET TO ACCESS?
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Because art should not only be viewed. It should be activated. The ticket is not admission to a place.
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The ticket is admission to a different way of seeing.
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A Hidden Work by Luca Rossi has entered the exhibition path of Osteria Francescana by Massimo Bottura. You will be able to activate and view 15 Hidden Works revealed within your home. 
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HIDDEN WORKS DEFEND THE DEEPER EXPERIENCE OF TRUTH. 15 HIDDEN WORKS + 30 MODERN AND CONTEMPORARY ARTISTS. ONE DOMESTIC ART BASEL BOOTH. 
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NO REPRODUCTIONS. NO SCREENS. ONLY DIRECT EXPERIENCE.
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BUY YOUR TICKET >>> ACCES THE BOOTH 
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LUCA ROSSI (2009-2026)

‘Luca Rossi’ has been called the most interesting artistic personality in Italy by Fabio Cavallucci. Since 2009, ‘Luca Rossi’, an open collective, blogger, critic, curator, artist and controversial figure in the art system, has been trying to stimulate more critical discussion on a daily basis in the field of contemporary art, as a subject that could play a fundamental role in our present. From his own critical reflections, widely disseminated through magazines such as Flash Art, Exibart, Artribune and via social networks (more than 600,000 accounts reached per month), an unconventional artistic project has descended, dissemination and training projects with the creation in 2016 of the ‘Luca Rossi Art Academy & Coaching’ (www.documenta.live). Today, Luca Rossi regularly writes for “Finestre sull’Arte”, the second most read art magazine in Italy with 3 million views per month.

In 2014, Giacinto Di Pietrantonio interviewed in Artribune, referred to Luca Rossi as the future promise of contemporary art, comparing him to what ‘Vanessa Beecroft’ might have been in the 1990s. Some ‘critical nodes’ developed over the years by Luca Rossi (‘Ikea Evoluta’, ‘Young Indiana Jones Syndrome’ and ‘Grandparents Parents Foundation’, etc.) have entered the language of Italian art and have changed the perspective and vision of many people in the sector and beyond. In 2014, the famous art critic Angela Vettese stated that since reading Luca Rossi’s texts, she has decided to no longer dedicate herself to the practice of art but only to theory.

Official and unofficial solo and group exhibitions:

Tirana Biennale (2001); Mart, Rovereto (2009); Whitney Biennial, New York (2010); Venice Biennale (2013, 2015, 2019, 2022); Sénanque Abbey (2013); Gamec, Bergamo (2014); Boros Collection, Berlin (2015); Serpentine Gallery, London (2015); Fondazione Prada, Milan (2016); Hotel Helvetia, Porretta Terme (2016); Quirinale, Rome (2017); SMACH 2017, Val Badia (2017); New Museum, New York, (2017, 2021); Tate Modern, London (2017, 2021); National Gallery of Scotland (2018); Centrale Fies/ Manifesta 12, 7800 Project (2018); Fondazione Sandretto Re Re Rebaudengo, #OccupySandretto (2018); ICA Milan (2019); Gagosian Gallery Rome (2019); Venezuelan Pavilion (2019); Prada Foundation Venice (2019); My Arbor My Art, MyArbor (2019); Palazzo Strozzi (2021,2022); Hangar Bicocca (2021); Bourse de Commerce (2021); Pompidou Museum (2022); MoMA Museum (2022); Documenta 15 (2022); Lisson Gallery (2022), BienNolo (Milan 2023); Bourse de Commerce (Paris, 2013); Galleria SIX (2023); Padiglione Itaglia (Magazzeno Art Gaze, Bologna, 2024); Un Cretin a Berlin (Campanini Contemporary, Berlin 2024); HOME Pavilion (for Venice Biennale 2024); Traveling Gallery Project (CuratedBy, ArtVerona 2023,2024); Musée de l’OHM, Bologna 2025; Booming Contemporary, Bologna 2025; SMACH 2025 International Biennale on the Dolomites, 2025; MAPENDO, Artcity Bologna 2026, Venice 20.26, Spazio Thetis, Venice 2026; ON GONDOLA e IN HOME PAVILION, Venice Biennale, Venice 2026; Osteria Francescana, Modena 2026.